GolinHarris Celebrating 50th Anniversary and Looking Forward to the 'Next Fifty Years’ |
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This year GolinHarris celebrates its 50th Anniversary. Proud of our past, we are even more excited about our future, so have launched a new platform called the “Next 50 Years” to keep GH at the forefront of the industry.
By focusing on the emerging trends in communications, GH is able to provide clients with insights and ideas that address the issues they will be facing in the coming years. Focusing on the future also provides the agency with a rationale for developing proprietary new products and services that differentiate us from our competitors and help build our business.
Nine critical areas have been identified where we are investing our resources and our imagination. We recognize the world is changing at an unprecedented pace so we have developed a suite of new products and practices to stay ahead of the curve. A thought-provoking booklet titled 'The Next Fifty Years', which shares GH’s thoughts on the future of communications, has been released and distributed to a number of clients and contacts. To view The Next Fifty Years booklet, click here
In conjunction with the release of the booklet, a blog has also been launched with the same theme, linked to the GH website - http://www.nextfiftyyears.com/ A core team of agency thought leaders continue to provide interesting and future-focused content. The categories are based on the trends we have identified in the booklet.
| GH Launches Suite of New Products to Address PR Trends |
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In conjunction with its 50th anniversary, GolinHarris has announced seven specialty practices and products designed to address emerging trends in the communications industry. The trends, which were identified through six months of research and planning, focus on demographic, technological and cultural shifts that will have a major impact on corporations, consumers and society.
“We are proud of our legacy, but we are even more excited about the next 50 years,” said president and CEO Fred Cook. “We are living in a time of constant change, and we are adapting our approach to stay ahead of the curve. These products will help our clients navigate and leverage change.” The specialties include:
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Engage: Activist Issues Management. In response to the growing influence of NGOs, GolinHarris has formalized its approach to leverage and deflect the influence of activists on issues ranging from the environment to animal welfare. |
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Longevity: Aging Issues and Opportunities. To understand the impact of an aging society, we have assembled a team of experts on public policy, healthcare and marketing to advise clients on issues related to retirement, well-being and consumer education. |
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Integration: Mainstream Multicultural Communications. Integration analyzes the societal shifts resulting from immigration and multiculturalism, and designs programs to involve emerging ethnic groups in mainstream marketing campaigns. Our multicultural team modifies messages and supplements strategies to reach diverse audiences with a cohesive brand position. |
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Anthrographics: Consumer Segmentation. As marketing moves from mass to niche, GolinHarris has developed an ethnographic research model to zero in on the right consumer with a message that motivates. |
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Dialogue: Integrated Media Engine. GolinHarris utilizes a multi-channel approach to delivering messages and establishing conversations. We aggregate the most effective communications vehicles—including interactive, print, broadcast, social and experiential—to ensure maximum impact. |
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Gadget: Consumer Connectivity. Capitalizing on revolutionary developments in personal communication, GolinHarris specializes in promoting new digital technologies. We also leverage the latest devices to deliver our clients’ messages. |
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Brandgauge: Strategic Analysis and Planning. Brandgauge is a powerful methodology for measuring three important components of a corporate brand—Trust, Leadership and Preference—within a relevant peer group of competitors. |
These new practices will be part of a larger group of specialty services that includes Insidedge, the agency’s fastest-growing internal communications practice, and Change, which specializes in corporate social responsibility. Each of the practices is led by an agency thought leader.
“We are redesigning our business to address the specific high-impact issues that our clients are going to face in the coming decades,” said Cook. “We will continue to refine our strategy as new trends emerge.”
The agency’s new platform will be launched with the distribution of a booklet titled “The Next 50 Years,” which analyzes each trend and the implications for the PR industry. In addition, the agency’s thought leaders will contribute to a blog by the same name (www.NextFiftyYears.com), to facilitate an ongoing dialogue aboutx the future of communications.
| Sendi Charged to Lead Corporate Communications Practice in Chicago |
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| Greg Sendi |
GolinHarris has announced the appointment of Greg Sendi as executive vice president and director of the corporate communications practice in Chicago. Sendi replaces Linda Kingman, who has taken a role with Insidedge, GolinHarris’ employee communications group.
"Greg is a high-caliber addition to our team. He adds seasoned depth and experience to every aspect of our corporate communications offering, from brand and reputation management to issues management and crisis communications,” said Scott Farrell, co-regional managing director for the Central region and worldwide director of the firm's corporate communications practice.
Sendi joined GolinHarris from GCI Group, where he led the firm’s Chicago office and served as global relationship manager for the agency’s partnership with Minneapolis-based Medtronic Inc.
| Anne Isenhower Appointed Senior Vice President, Media Relations |
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| Anne Isenhower |
GolinHarris recently announced the appointment of Anne Isenhower as senior vice president in the U.S. media relations practice. In this role, Isenhower will work with clients and agency teams, providing strategic media relations counsel and tactical support. Isenhower reports to Jennifer Cohan, managing director, New York and Gary Rudnick, regional managing director, Central region and director of the media relations practice.
“Anne is a sophisticated media executive with substantial experience in corporate reputation, business-to-business, healthcare and nonprofit communications,” stated Cohan. “Clients nationwide will benefit from her knowledge and skills.”
Isenhower joined GolinHarris from the American Cancer Society (ACS), where she served as director of media relations and was responsible for the development and implementation of national publicity strategies. Prior to joining ACS, Isenhower was vice president at Fleishman-Hillard, where she was a senior media strategist and nurtured media relations skills across the agency through formal and informal training programs.
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