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At GolinHarris we often emphasize the importance of an organization developing trust among its stakeholders—especially within its own employees. It’s one of our key principles in developing a holistic and effective public relations platform for any client.
That’s one reason why we put great stock in the results of our own employee survey, which is conducted annually on a global basis. The 2006 survey came out recently and the results were very encouraging, both globally and across the Asia Pacific region (in fact, the results for this region were very similar to the global averages).
Globally, the overall response rate among our people was 83 percent—our highest ever and an extremely high response rate for such surveys. Of these respondents, 86 percent felt GolinHarris was heading in the right direction, up from 83 percent last year and 64 percent in 2004. Only 5 percent felt we were heading in the wrong direction.
When our people were asked why they felt this way, a strong theme emerged: they feel good that we are winning as an agency, growing existing clients and building new valued client relationships. That’s definitely the case, as we continue to develop our business and win awards for client service excellence. Some examples of our recent successes are contained in this edition of Breakthrough.
We are of course reviewing the survey results closely to identify areas for improvement. But overall, the management team was heartened by the survey performance. And I hope our clients will be too... as a happy, motivated consultant is a primary ingredient in achieving consistent and quality client service!
Andrew Pirie
Regional Managing Director, Asia Pacific
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