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Underlining Continental’s Partnership with the 2006 World Cup

GolinHarris in Germany is working with Continental, one of the key sponsors for the 2006 World Cup.

Taking American Cotton to Germany

The GH team helped promote Cotton USA as a quality label.

Cotton Council International has tasked GolinHarris in Germany with a three-year project to increase consumer awareness of the Cotton USA trademark.

Cotton Council International is the export arm of the National Cotton Council of America and is dedicated to increasing exports of US cotton and cotton products.

The challenge for the agency is that the Cotton USA label is not widely known in Germany, and there are few German companies licensed to use the trademark. The team's strategy is to establish Cotton USA among consumers as a quality label of "pure cotton," and promote cotton as a natural fiber.

The PR program includes a nationwide promotion tour to introduce the brand to consumers in Germany, and to demonstrate the quality of Cotton USA. A campaign in spring 2006 with the theme "Cotton cares for children" is also being run in partnership with children's charity SOS-Kinderdorf, with donations from every Cotton USA product sold going to the charity.

Hosting the First Lifestyle Poker Tournament

GH helped World Poker Exchange make its debut in the UK.

In August, GolinHarris helped virtually unknown online poker site World Poker Exchange make its UK debut by hosting the first-ever lifestyle poker tournament.

The team ran a tight and targeted PR-driven campaign to ensure World Poker Exchange messages would impact the poker-saturated UK news outlets and stand out from competitors that were spending millions on marketing and advertising.

The pre-promotion campaign, red-carpet opening night party and three-day poker tournament exceeded all PR expectations. The campaign generated more than 19 million media impressions around the world, and 110 journalists attended the opening night party and the exclusive poker tournament.

Coverage of the event spanned nearly every national newspaper, with features on national morning and radio shows and multiple mentions in every poker trade title.

Making the Lions Roar!

Lever’s new antiperspirant is the official deodorant sponsor of the Lions’ Rugby Tour of New Zealand.

GolinHarris in London has been lending a sporting hand to Lever’s new antiperspirant ‘Sure for Men.’ The brand was the official deodorant sponsor for the Lions’ Rugby Tour of New Zealand, and the team’s primary task was to create noise around the sponsorship and gain widespread media coverage on and off the sports pages.

Armed with New Zealand tour tickets, signed rugby balls and stats from a specially commissioned survey on sweating (yes, it’s official … men do sweat, and they smell more than women!), GH pitched stories and sold in competitions to national newspapers, radio stations and websites, delivering 54 hits and reaching a total audience of 18 million in three weeks.

Coverage Coup for Oracle Healthcare Product

New Appointments at GH in London

Jonathan Hughes	Matthew Neale

Jonathan Hughes and Matt Neale have been appointed as joint managing directors of GolinHarris in London.

Jonathan Hughes has been part of the Weber Shandwick organization for nearly five years and was a member of the management board of the UK technology practice. He serves as the client relationship lead for Oracle Corporation across all areas of its business. Jonathan has more than eight years' experience in corporate communications, business-to-business, technology and consumer PR, advising clients such as Siemens, Electronics Arts, Monster, Adobe, Intel and Microsoft on both national and international programs. He has a track record for building strong teams that support long-term client relationships.

Matthew Neale has served Weber Shandwick in London as deputy managing director of its consumer practice. Matt managed the Siemens business and directed a 44-country global consumer technology PR program for Siemens' mobile phone division. He also led a European brand and product program for Unilever's ice cream business, including an intensive consumer and public affairs campaign in the UK. Much of his work has included the management of domestic and international celebrity campaigns, ensuring the client's messages cut through the celebrity clutter in consumer media.

GolinHarris Opens in Toronto

GolinHarris has opened an office in Toronto, Canada. Trish Ault has been appointed as director. Joining Trish on the team will be vice president John Elias and senior account executive Steve Lott, both of whom were previously with sister IPG agency Weber Shandwick.

"This is another important step in building GH into a truly global brand. We are excited to be planting our flag in Canada, and we feel there is a lot of long-term potential for us there," said Fred Cook, president and CEO of GolinHarris.

GH in Paris Welcomes New Director

Valérie Amant

Valérie Amant joins GolinHarris as the new director of the Paris office. Valerie served as the first director of GH in Paris in 2003. Since then she has been on an exciting assignment as the global media officer of Paris 2012, the French bidding committee for the organization of the 2012 Olympic and Paralympic Games. From the organization of large-scale press events and trade shows around the world to the management of international broadcast and print media relations, Valérie implemented the strategic and operational side of the global PR activities for Paris 2012. In this position, she developed a solid network of media contacts in more than 80 countries. She also managed the Paris 2012 international communications network and coordinated more than 15 local offices in their day-to-day PR work.

Beyond her great experience for Paris 2012, Valérie has broad experience across a number of industries, specializing in corporate communications and reputation management. Valérie’s experience also includes reputation management for consumer products companies such as Nestlé, Weight Watchers, Vaillant, Interbrew, Wrigley and Bols; and successful collaboration with global services companies like Areva, XL Capital and KLM.

Dubai: Kirk Appointed as Senior Director

Jeremy Kirk

GolinHarris has recently appointed Jeremy Kirk as Senior Director to work on a number of accounts across the practice. With 15 years in communications, government advisory and senior consultancy positions, he brings to the table a wealth of experience and excellent credentials.

Announcing the appointment, Ziad Hasbani, the MD of GolinHarris in Dubai, commented, "We are very pleased to welcome Jeremy onboard. His broad corporate PR and financial sector experience adds greatly to our portfolio of expertise, and we will be looking to take full advantage of this as we extend our client base."

Jeremy came to Dubai from Thailand, where he worked as a team leader and senior consultant on large telecommunications and financial sector accounts for the New Zealand-based Baldwin Boyle Group. Prior to this, he was managing director of the Baldwin Boyle Group’s Singapore office.

Jean Gonsoulin to Lead West Coast Corporate Communications Practice

Jean Gonsoulin

Jean Gonsoulin recently joined GolinHarris as senior vice president in the Los Angeles office. She will be responsible for managing the agency’s corporate practice in both Los Angeles and San Francisco.

"With 17 years in corporate communications, public relations and marketing, split between agencies and corporate organizations, Jean brings a unique perspective to client service and a deep understanding of corporate challenges," said Judy Johnson, managing director of GolinHarris’ Western Region. "Her experience crosses a wide range of industries, and her expertise is drawn from counseling corporate leaders at some of the most dynamic companies in the country and around the world. We’re excited to have Jean join our team."

Global Awards Report

The new GH website

GolinHarris in London recently won two PRCA Frontline Awards. The office was awarded "best international campaign" for their support of Jack Morton, the producers of the Olympics opening ceremony, and "best technology campaign" for their work for Hitachi GST.

GH in London was also successful at the recent PR Week UK Awards, garnering the technology "highly commended" award for SAS UK, Getting SASsy with the News.

The new GH website has been awarded the 2005 Standard of Excellence WebAward from the Web Marketing Association. There are 85 industry categories in the competition, and each site goes head-to-head with others in its category. The judges of this prestigious competition have determined GH's site to be among the best in the PR industry.

One judge commented, "Simple and accessible are the site's main strengths. However, for such a simple and small site, it has been great to see some new and innovative things."