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| GolinHarris
Industry Accolades in Asia Pacific |
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| The winners |
L-R: The Young PR Professionals
of the Year. L-R: Shirley Chan, finalist, and Marie Loh, winner
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GolinHarris was recently recognized for its superior
work at the Asia Pacific PR Awards held at the Grand Hyatt, Hong Kong,
on November 2, 2005.
The Asia Pacific PR Awards celebrate the efforts of talented PR professionals
and recognize excellence in communications across the Asia Pacific
region.
GolinHarris excelled yet again, receiving a total of nine honors,
including Marie Loh from the Singapore office winning Young PR Professional
of the Year, and Andrew Pirie receiving the runner up award for PR
Professional of the Year.
Achievements were as follows (click on
the peoples' names or client campaign names for a brief overview)
:
| GH Singapore |
Marie
Loh |
Young PR Professional
of the Year |
Winner |
| GH Taiwan |
Shirley
Chan |
Young PR Professional
of the Year |
Finalist |
| Regional managing director,
GH |
Andrew
Pirie |
PR Professional of the
Year |
Runner-up |
| Managing director, GH Shanghai
and Guangzhou |
Diane
Wu |
PR Professional of the
Year |
Finalist |
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 The
highly competitive and internally judged Golin Awards recognize the
best work from GolinHarris teams around the globe. The winners of
the Golin Awards were announced in October by GolinHarris' president
and CEO, Fred Cook, to all of the Asia Pacific offices via web conference.
GolinHarris offices in Asia Pacific did exceptionally well, receiving
10 awards out of 18 categories.
The winners were:
Marketing Consumer Products
Win – Hong Kong - CCI – Altering the Fabric of COTTON
USA Marketing
Honorable Mention – Shanghai - Turning local "monkey
fruit" into an international premium product (Best of Office)
Marketing Consumer Services
Win – Hong Kong - Man Investments "Hedge Fund Success
in a Challenging Market"
New Product/Service Launch
Honorable Mention – Taipei - 3M Super Sticky Notes
Special Events and Observances
Honorable Mention – Taipei - Yahoo!Kimo Auctions (Best
of Office)
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Business-to-Business
Campaigns
Win – Singapore - AirAsia - Flying High in the Face of
Adversity (Best of Office)
Internal Communications
Honorable Mention – Taipei - Merck Display Technologies
Corporate Branding/Reputation Management
Win – Hong Kong - Titan Petrochemicals - "Unveiling
the True Titan" (Best of Office)
Crisis Communications/Issues Management
Honorable Mention – Hong Kong - Development Bank of Singapore
(DBS) - "Protecting a Reputation in a High-Profile Crisis"
Honorable Mention – Singapore - Issues Management at Bank
Mandiri |
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| GH created an integrated marketing campaign
employing a range of thematic ads, advertorials, point-of-sale
materials and special events to promote Cotton USA. |
GH helped promote 3M’s new super sticky
notes by organizing a "sticky wedding," where six
couples got married because they were so "stuck on each
other." |
The GH team created a 10-year anniversary
program to strengthen the corporate culture of Merck Display
Technologies. |
| The Asia
Pacific Leadership Retreat |
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| Working together at the leadership
retreat. |
In September, eight GolinHarris employees together
with 30 fellow IPG colleagues spent two and a half days on the island
of Phuket, Thailand, for the 2005 Leadership Awards Retreat.
The Asia Pacific Leadership Awards recognize and reward selected IPG
employees at all levels who have made a meaningful contribution towards
the collective success of the company. The strict selection criterion
involves evaluating which colleagues exemplify the ethos of leadership
in their working environment. The award entrants write down their
contribution according to the following categories: client leadership;
market leadership; workplace leadership; and operational leadership.
The retreat involved a welcome dinner
and a series of creative presentations about each brand. Presenting
from GolinHarris was Kennes Young, an associate director from the
Hong Kong office, who impressed the group with a short animated feature,
"A day in the life of Kennes Young."
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| Kennes Young's short animated
film featured 'A Day in the Life of Kennes Young.' |
"I was hoping to bring some fun to the retreat,
and the film really is a refection of how GolinHarris colleagues work
diligently in all markets," said Kennes.
There were also outdoor team-building exercises and case study presentations
which involved teams made up of people from different brands working
together on a single project. According to Kennes, the GolinHarris
team slogan at the retreat was "Work Hard and Play Hard."
"I very much enjoyed the workshops on the retreat. It was also
great to put faces to the names of people I have communicated with
frequently but never met before. Through the various activities and
experiences we shared, we were really able to feel and understand
what it means to 'collaborate,’" said Kennes.
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