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The GH team created an extensive 10-year anniversary program in less than two months to strengthen the corporate culture of MDT. The theme of the campaign, "My First 10--Making Your Vision a Reality," highlighted the principle that employees’ vision has driven the company over the years. The campaign involved building a crystal pyramid constructed of 300 crystal bricks that represented the irreplaceable value of each employee. There was also a gala dinner and an exclusive train ride for all employees which gave them a chance to connect. This also represented the pioneer spirit of the organization. GH also designed the "Merck Pioneering Spirit Awards," which were presented at the dinner. At the gala party, management took the stage in a "Hip-Hop Dance" designed by GH to create an interactive element. According to a survey conducted after the campaign, 95.4 percent of MDT employees felt the campaign was successful. Even more important, nearly 75 percent of MDT employees felt proud to be members of MDT, and 70 percent felt their passion for work had been reignited. "I would like to thank the team for this wonderful and unforgettable event. It has helped re-invigorate the spirit of all," said Thomas Lee, President, MDT.
After much anticipation, the winners of the 2005 Asia Pacific Leadership Awards have now been announced. This internal staff awards program recognizes and rewards GolinHarris employees at all levels who have made a meaningful contribution towards the collective success of the company. The awards program also extends to staff from selected IPG agencies including Jack Morton Worldwide, Octagon and FutureBrand. The strict selection criterion involves evaluating which colleagues exemplify the ethos of leadership in their working environment. The award entrants write down their contribution according to the following categories: client leadership; market leadership; workplace leadership; and operational leadership. The eight GolinHarris winners will join 18 other IPG colleagues to enjoy a three-day retreat to an exotic Asian location towards the end of the month. The awards have proven to be a successful way to raise morale and help connect colleagues within the IPG network. One winner from last years awards commented: "The retreat was a wonderful opportunity to interact with colleagues from around the region, and our sister companies. It was a very rewarding and enriching experience, and I gained a wealth of new knowledge and insights from a group of very talented PR and communications professionals, while having loads of fun."
The two-day Roundtable, which is now in its 12th year, is to be held in Singapore on 26-27 September 2005, featuring elite speakers including chief financial officers and senior executives from top multinational and Asian corporations. These speakers, who represent a diverse range of industries, will share their insights on the theme: "South and Southeast Asia in focus: driving a globalizing Asia." Targeting Asia’s senior finance executives, the Roundtable will feature a comprehensive view of the region from the perspective of major multinational companies and their businesses in Southeast Asia, India and China. Ms. Virginia Morris, marketing director, Asia Pacific from Economist Conferences, said, "We are delighted to partner with GolinHarris again for this year’s Roundtable. Last year’s event was so successful that it made sense for us to work with them again this year." Baxter Jolly, managing director of the Singapore office of GolinHarris, affirmed, "We are pleased to be appointed the official PR Agency of the CFO Roundtable for the second time and look forward to another splendid collaboration with Economist Conferences. 2005 has seen the consolidation of Asia as the world's most promising area for globalizing companies. The theme of the 12th Asia Pacific CFO Roundtable is timely and will be well-received by Asia’s senior finance executives."
On 26-27 July, Lina Poa, associate director of GolinHarris in Singapore, chaired the inaugural Internal Communications Asia 2005 conference in Kuala Lumpur, Malaysia. The informative two-day conference covered topics such as: driving employee motivation; the use of open communications and effective feedback to foster an environment of continuous improvement; using employee communication to avoid information overload; and communication in a multicultural and global workspace. Lina shares her views on the importance of Internal Communications in the overall business strategy in the ‘People’ section of this newsletter. Click here to read more |
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