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| GolinHarris
Hosts Joint All-Staff Summit Focusing on "Opportunities" |
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The GolinHarris office in Taipei hosted a summit
on April 15 for its entire staff, plus a selection of other Interpublic
(IPG) colleagues, focusing on the theme "Opportunity." A
total of 42 employees attended the summit, which was held at the world’s
tallest building, Taipei 101.
The summit focused on the opportunities for GolinHarris employees
in Taiwan, both in the local and regional contexts. Presentations
were delivered by several key heads from GH and IPG sister agencies
as part of the day’s proceedings. Andrew Pirie, regional managing
director - Asia Pacific, commenced the summit with an overview of
IPG companies in Asia, which included a presentation of inter-office
opportunities.
Following presentations focused on the
latest happenings at McCann-Erickson Taiwan and upcoming training
opportunities. John Morgan, managing director of the Hong Kong office
of GolinHarris also spoke about the niche practice of crisis communications.
Staff participated in a team-building exercise and took advantage
of the beautiful weather to travel to the top of Taipei 101 after
the summit. The day was wrapped up with a trip to the Indian Beerhouse
for dinner and some KTV into the late night, allowing employees time
to relax and socialize after an informative day.
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| 42 employees attended
the Summit, which focused on "Opportunity" |
The day was wrapped
up with a trip to the Indian Beerhouse for dinner. |
| GolinHarris’
Taipei Office wins Excellence Award for NZ Beef |
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Breaking with tradition to create a new
product - NZ Beef rice dumplings
right: Woman’s Magazine: One example of more than 130 articles
that were generated in targeted mass media as a result of GH
pitching NZ Beef as a natural, high-quality, nutritious product
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The GolinHarris office in Taipei recently won
an IABC Gold Quill Award of Excellence in the media relations category
for its outstanding "Beefing Up New Zealand in Taiwan" campaign
promoting New Zealand Beef.
The team took advantage of a ban on US beef imports to the island,
which allowed NZ Beef to claim more than half of the market. As part
of the six-month campaign, GolinHarris educated consumers to view
NZ Beef as a healthier alternative to other imported beef. Sales of
NZ Beef soared 59 percent, taking a 52.4 percent market share. Moreover,
prior to 2004, no major retailers in Taiwan sold beef under the NZ
Beef brand name. Now, 99 percent of retailers sell NZ Beef.
Remarkably, these accomplishments were the result of a PR-only campaign
– no money was spent on advertising.
| Recent
Media Coverage: David Dodwell and the GolinHarris "Think
Tank" |
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| David Dodwell, executive director
and public affairs practice head of GolinHarris in Hong Kong |
David was quoted extensively in
an article on crisis communications in Media Magazine. |
The Hong Kong office has been receiving positive
and prominent media coverage lately due to the efforts of executive
director and public affairs practice head David Dodwell.
David and GolinHarris were cited in the March 8 issue of The Economist
in an article about the recent resignation of Hong Kong Chief Executive
Tung Chee-hwa, where GolinHarris was referred to as a "think
tank" and David was quoted on the background of Tung’s replacement,
former chief secretary Donald Tsang.
In an April 27 letter to the editor of his old paper, The Financial
Times, David also responded to perceived cynicism surrounding labor
practices at Chinese factories.
David and GolinHarris were also featured
in a story about crisis communications in the April 22 issue of Media
Magazine, in which David said, "You can’t afford to hang
around and think about things, scratch your head and open a crisis
manual. You have to be able to move quickly."
David was recently elected vice chairman of the British Chamber in
Hong Kong after many years of close involvement in the Chamber. David
is also heavily involved in the Hong Kong General Chamber, a director
of the Vision 2047 discussion group, and honorary secretary of the
Hong Kong Forum, a public policy group affiliated with the New York-based
Council on Foreign Relations. |
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