| A Collaborative
Project in Asia for Bristol-Myers Squibb |
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| Leading print publications and electronic
channels at the press briefing. |
Following a referral by the Chicago office, GolinHarris
secured a project with Bristol-Myers Squibb to generate awareness
of entecavir, their investigational chronic hepatitis B antiviral
agent, and showcased the strengths of GolinHarris’ network
in Asia.
GolinHarris in Singapore managed the onsite and regional media relations
at the APASL (Asian Pacific Association for the Study of the Liver)
Conference 2004, held in New Delhi, India. The Singapore team served
as the regional PR coordinators and worked with GolinHarris offices
in Chicago, Taiwan and Shanghai and Weber Shandwick offices and
affiliates in India, Korea and the Philippines to disseminate press
materials and secure coverage.
At APASL, GolinHarris and Corporate Voice|Weber Shandwick in New
Delhi organised a press briefing that addressed corporate issues
and key data of Phase III entecavir clinical trials. The collaborating
teams also arranged media interviews for the client and three investigators.
Approximately, 35 articles have been generated throughout the Asia
Pacific region.
| Morgan
Stanley Asia Pacific Summit 2004 |
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Morgan Stanley recently held its annual Asia
Pacific Summit for the third consecutive year in Singapore. For the
third time GolinHarris was also engaged to manage the event’s
media relations.
The Morgan Stanley Asia Pacific Summit 2004 was an opportunity for
the bank to gather its top executives and key economic policy makers
with leading institutional investors. The event also provided a platform
for Morgan Stanley’s economists to address key issues in the
region.
Media were invited to two luncheon presentations, as well as the keynote
address delivered by Thailand’s prime minister Thaksin Shinawatra
via a video conference during the gala dinner on the Summit’s
opening day. The keynote address alone garnered attendance from 15
key local and regional media personnel.
In addition to individual media participation in the presentations,
GolinHarris successfully engaged the support of Bloomberg Television
as the official medium for the Summit. Several one-on-one interviews
were scheduled for institutional investors present while sound bites
from the luncheon presentations were broadcast on Bloomberg Multimedia.
On the whole, GolinHarris’ media outreach resulted in 30 broadcast,
print and wire articles.
| A Rousing
Success for the Launch of Zestra in Hong Kong |
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| Zestra's Asia chairman/CEO
LB Saw, inventor Martin Crosby, and co-owner Younis Zubchevich
- field questions during the press launch. |
Zestra inventor Martin
Crosby poses with his creation at the press launch, which attracted
over 30 media representitives. |
The Hong Kong office recently helped promote the Asia launch of
Zestra, the only treatment for female sexual dysfunction proven
to be effective in clinical-standard studies.
The team organized a press conference which was attended by over
30 reporters, photographers and cameramen from major dailies, magazines,
medical journals and even television crews from around the region.
The client was so encouraged by the turnout and coverage that they
are currently exploring future project collaborations with the Hong
Kong office, including the possibility of involving other GolinHarris
offices in a regional rollout.
| GH Adds
High Value for Clients Through Executive Coaching |
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Vice-chairman CT Hew and the Hong Kong team
have been leading a number of executive coaching sessions
for client senior management.
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The Hong Kong team has been busy helping some of the city’s
top executives sharpen their leadership presence. GolinHarris vice
chairman CT Hew led a team that recently worked with the head of
a major life insurance company and the financial director of a Hong
Kong-listed organisation to help them hone their presentation skills
and clearly articulate their business goals both internally and
externally.
The GH team considers executive coaching, which entails reviews
of past presentations as well as post-training follow-ups, as an
area of potential growth. New leaders are always being hired or
promoted, and GolinHarris can add value for these clients by helping
make their transitions as smooth and successful as possible.
| Hong Kong’s
Recent IPO A Huge Success |
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The Hong Kong office of GolinHarris'
first IPO an unqualified success - IDS Group's public tranche
was oversubscribed 151 times.
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The Hong Kong office recently enjoyed significant success with
an IPO on the Hong Kong exchange. The public tranche for the listing
of IDS Group — a subsidiary of longtime client Li & Fung
— was oversubscribed 151 times, leaving the client so happy
that Li & Fung group chairman Victor Fung personally thanked
the team. IDS Group ("integrated distribution services")
is a distribution company boasting many clients who are multinational
blue chips exporting to Asia. Li & Fung comprises three core
businesses, namely consumer product sourcing, retailing and distribution.
| Hong Kong
Office Helps Hedge Fund Launch Beat Its Target |
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The Hong Kong office recently helped
launch Man Investments’ first Hong Kong Securities and
Futures Commission-authorized hedge fund, Man Hedge Diversified.
The launch also marked the client’s first integrated campaign,
anywhere in the world.
The campaign involved sponsorships, advertising, placed articles,
media relations and client outreach/hospitality programs, ultimately
helping the client beat its target of US$20 million for the
initial offer period, raising over $23 million.
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| The Hong Kong office
helped launch Man Investments' first SFC-authorized hedge fund. |
| China
Motion Storms Into Taiwan Telecom Market |
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Major telecom partners celebrate the CMT
Taiwan Launch.
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Taiwan media came out in force to cover
this singular event.
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In January, GolinHarris in Taipei launched China Motion Telecom
(CMT) focusing on the global advantages CMT offers Taiwan business
people when "roaming" around the region. Almost five percent
of Taiwan’s population is abroad on a single day; CMT offers
huge discounts using its MVNO model.
On the day of launch, a total of 29 media personnel attended the
media conference resulting in 63 media placements including in-depth
coverage in the two leading business dailies and cable TV news.
Carol Ho, manager of CMT corporate communications was extremely
impressed with the media attendance at the Taiwan launch. The Taiwan
launch also received significant positive and enthusiastic media
responses and coverage, far exceeding the client’s expectations.
This Taiwan launch is the result of close collaboration between
GolinHarris offices in Asia Pacific. Originally a Hong Kong client,
CMT has worked with other GolinHarris offices in Singapore and Japan
to arrange other successful customer and media events.
| Three
Strikes to Kick-Off Electronic Toll BOT* Project in Taiwan |
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| Pitching of the three ceremonial strikes—speed,
accuracy and technology |
Industry players donned baseball kits to show
they are part of the same team |
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Media out in force – despite a typhoon!
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Winning the public’s
trust |
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Far Eastern Electronic Toll Collection (FETC) recently won the
bid to execute Taiwan’s electronic toll collection BOT project
due for completion in October 2005. GH was in charge of planning
and executing the kick-off ceremony.
GH successfully invited reporters from two unrelated fields (transportation
& sports) by combining the transport event with baseball symbolizing
the teamwork between FETC, the government and academia. It also
helped GH demonstrate the three pledges (strikes) of speed, accuracy
and technology.
GH created a positive image for FETC despite the negative prejudice
about Taiwan's current BOT* projects. Despite a typhoon on event
day, GH managed to garner massive publicity and positive news coverage
on all ten TV news channels and six major dailies.
*BOT = build-operate-transfer, where a company is
licensed to build an infrastructure project for a client (usually
a government organisation),operate it for a fixed period of time,
then transfer back to the government
| GH Delivers
First Ever Yahoo! Creative Summit |
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GH transformed a resort on Taiwan's east
coast into a lounge bar for the two-day creative event for
the world's leading online marketing creative directors
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The Y!K Creative Summit (an "exclusive pseudo-home party for
creative directors") was a unique, first-of-its-kind event
that was successfully executed by GH & Y!K.
A total of 102 people attended the Summit, including 57 executive
and creative directors from the top Taiwan advertising agencies.
The Y!K Creative Summit effectively "shut down" the whole
advertising industry, as everyone was attending the event.
The design and execution of the Y!K Creative Summit showed GH’s
capability in conducting "beyond-media" approaches to
drive PR and help the client’s business.
The theme of the summit was "Are you virtual or not?"
and had a simple message – to show creatives that online advertising
is an extension of offline advertising.
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