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| Our founder and chairman, Al Golin |
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| Following his recent whirlwind tour
of Asia, this edition of Breakthrough pays tribute to Al
Golin. |
Al Golin is a veteran in the public relations industry and chairman
and founder of Chicago-based GolinHarris. In addition to handling
the McDonald's account for nearly 50 years, GolinHarris represents
such companies as Bristol-Myers Squibb, Coors Brewing Co., Florida
Department of Citrus, Levi Strauss & Co., Lowe's Companies, National
Peanut Board, Nestlé, Nintendo of America, Owens Corning, Sprint,
Texas Instruments, Toyota Motor Sales of America, and Wm. Wrigley
Jr. Co.
As a consultant to the U.S. Department of Commerce, Al's work centered on a major
public relations awareness program for U.S. companies on the benefits of exporting
to help the US economy, increase employment, and reduce the balance of trade
deficit.
Al is a member of the board of trustees of The Goodman Theatre of Chicago and Roosevelt University, a founding board member of Ronald McDonald House Charities, and is public relations advisor to the National Multiple Sclerosis Society.
He is also a member of the Arthur W. Page Society, the Public Relations Seminar and the Public Relations Society of America.
He has lectured at Princeton University, Dartmouth College, Yale University, Northwestern University, New York University, and the Annenberg Communication School at USC.
Al received Lifetime Achievement Awards from the Public Relations Society of America, Publicity Club of Chicago and Inside PR magazine.
Golin was named one of the 100 most influential public relations people of the twentieth century by the industry trade magazine PR Week.
His book, "Trust or Consequences," published by Amacom Books, is currently
in distribution.
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Al today and in years
gone by with long standing client McDonald's |
| Al Golin is interviewed in Singapore
by the International Herald Tribune |
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While in Singapore at the Global Brand
Forum, Al Golin was interviewed by the International
Herald Tribune, the international edition of the New
York Times. In this interview Al discusses his long-standing
career and the concept of a "trust bank".
Al also shared a few interesting client stories that
provide insight and guidance for anyone working in the
industry. You can read this fascinating interview by clicking
here.
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Al shares
his career knowledge with the International Herald
Tribune |
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| GolinHarris appoints Warren
Wang as vice president and general manager, Beijing |
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GolinHarris has appointed Warren Wang as vice president and
general manager of its Beijing office. In this newly created
role, Warren will be responsible for day-to-day business operations,
new client business development and managing the office's major
account relationships in Beijing.
Warren has moved from CMG sister agency FutureBrand and brings with him an impressive
consulting track record, in the private and public sectors, and a host of mainland
relationships. John Morgan, regional managing director for GolinHarris in Greater
China said "Our operations in China are growing at nearly 50% over 2007. We're
confident that a professional of Warren's caliber will ensure we continue to
expand our business offering and further fast-track our China expansion at the
service levels our local and international clients have come to expect from GolinHarris."
Warren is a well-regarded leader in corporate branding and corporate communications
with diverse experience ranging from serving as Beijing Chief Representative
of a NASDAQ listed company to providing senior counsel for several of China's
best known brands including China Mobile, China Everbright and Shanghai Zhangjiang
Hi-tech Park and MNCs operating in China such as Nestlé.
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Warren
Wang joins Beijing's GolinHarris office as general manager
and vice president |
| Shanghai host their own Wii Olympics |
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On the eve of the closing ceremony of the 29th Olympic Games, GolinHarris
Shanghai organized their own "virtual" Olympic Games so
that GH'ers
could share in the excitement and the achievements of team China
and of course other teams from around the world. Four popular categories
were offered—table tennis, badminton, beach volleyball and
archery. The office was decorated with national flags and icons to
make the venue resemble Beijing 2008's spectacular stadiums.
The GH Games were particularly unique because the competitions were conducted
through Nintendo's Wii, the revolutionary video game system launched by our LA
office in 2006 which subsequently won several industry awards. The event was
a great way to introduce Chinese staff to the innovative system as well as some
of the work we do overseas. Everyone had a great time, participants received
a Beijing Olympics souvenir and the winners of each category received an Olympic
mascot—known as a Fuwa. This was our way to wave good-bye to the Beijing Olympics
and look towards the 2012 London Olympics.
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