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Team Works: GolinHarris,
Tokyo |
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"Konichiwa!" Members
of the GolinHarris team in Tokyo |
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Of all the things he looks at when
recruiting new staff, managing director Eiichi Onozawa, a 35-year
veteran of the PR industry, focuses most on life experience.
That's why the Tokyo office of GolinHarris has grown into one
of the most diverse group of consultants of any agency in town.
Several team members
are former journalists who reported for local newspapers and
magazines. Some hail from the advertising world. One promoted
concerts and another was involved with a Los Angeles theater
management group. One even played the double bass at a music
college in Boston. The team's melting pot of cultures
and backgrounds produces the quintessential component of PR
that helps GH stand out among competitors: winning ideas.
Traditionally
strong in consumer PR, GH in Tokyo has partnered with many
a client, both domestic and international, that has wanted
to shine above the rest in the Japanese consumer market—one
of the most selective on the planet. And be it the launching
of a five-star luxury hotel in Tokyo, introducing an island
paradise in the South Pacific, inaugurating a new trans-Pacific
route or generating buzz around the world's greatest
grapefruit, GH has delivered creative, one-of-a-kind solutions
that have produced unforgettable sights, sounds, scents, savors
and senses for countless stakeholders.
These winning ideas
have played key roles in the office's growth over the
past few years, especially as cooperation with offices in the
United States, Europe and Asia has become more common. Partnering
with outward-looking, big-name Japanese clients like Yamaha
Motor and Mitsubishi Electric has enabled Tokyo's multicultural and
multilingual team to successfully deliver “glocalized” (global
and local) solutions when and where needed. Thanks to our varying backgrounds, GH has a rich reservoir of experience
to draw from when identifying dormant or otherwise unrecognized
issues and filling cultural gaps in the implementation stages,
which is enormously important to the success of our final product. |
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