GolinHarris successful in PRWeek Awards

GolinHarris’s Nintendo Wii Launch took home PRWeek Awards’ Campaign of the Year award in the United States. The winners were announced on March 6, 2008.

GH had a record 11 finalists in the 2008 PRWeek Awards, for which there were a total of 1,000 entries. Besides Campaign of the Year, the Nintendo team also won Consumer Launch Campaign of the Year.

GH’s work for Society of Actuaries took top honors for Corporate Branding Campaign of the Year. Insidedge, GH’s internal relations practice group, received top honors in the Employee Communications Campaign of the Year for its work with Dow. The Awards also accorded GH an honorable mention for its campaign for USPS.

Overall, GolinHarris took home the most awards of any agency.

 

 

 

Golin Harris wins Yahoo!

After two months of intense efforts in a highly competitive pitch, GolinHarris won Yahoo!, one of the world’s most recognized brands. The presentation for the pitch was produced by GolinHarris in Los Angeles, supported by the corporate team in Chicago and the New York team.

"We selected GolinHarris for their understanding of our business as well as their consumer technology capabilities and experience," said Jennifer Stephens, Yahoo!'s VP of corporate communications.

GolinHarris is now in charge of consumer-facing PR for Yahoo!'s network division, which includes its search components, communications applications, community assets, media properties and homepage.


Buy.com picks GolinHarris as AOR

Internet retailer Buy.com has hired GolinHarris as its agency of record for the e-commerce marketplace and to handle U.S. efforts.

Jeff Wisot, vice president of marketing for Buy.com, said five "major" firms pitched for the account. Buy.com was "impressed by the firm's prior work and innovative capabilities," Wisot said.

GH Senior Vice President Lisa Falcetti, who will lead the Southern California-based PR team, said the firm would build upon its experience working with online entities.

The agency will market product categories, such as the recently launched home goods category, and its core business, electronics.

GH will also "provide ongoing visibility for Buy.com, and elevate the brand" through media relations, new store launches and services to increase its customer accounts, Falcetti added.

One initiative is the shopping service, Garage Sale, which debuted in its beta version on Facebook last fall. The service plans to allow users to advertise and auction personal goods on their profiles without a listing fee. GH will promote its official launch, as well as other corporate initiatives.

"Because of the work by GolinHarris, Garage Sale was covered on more than 40 different shows and published more than 400 times," Wisot noted.


GolinHarris partners with Radian6 for social media monitoring



GolinHarris announced that it has partnered with Radian6 Technologies Inc. to provide clients with social media monitoring and analysis services as part of the Dialogue integrated media practice.

Dialogue utilizes a fully integrated, multi-media approach to deliver messages and drive conversations with diverse audiences. It blends the agency's expertise in traditional media relations, digital and social media, and experiential marketing into a single cohesive group that manages a multitude of touch points for reaching audiences based on the channels each constituent group trusts most.

Radian6's social media monitoring "dashboard" tracks what is being said online about brands, organizations and issues in real-time as discovered. The solution monitors all forms of social media, including blog sites, top video-sharing sites, opinion review forums, photo-sharing sites and micro-blogging platforms.

"The convergence of digital and broadcast media has revolutionized the way consumers absorb information and engage with brands," said Jeff Beringer, senior vice president and Dialogue Team Leader for GH. "The key to effective communications now lies in building deeper relationships with stakeholders through multi-channel integrated campaigns that create dialogue among and with target audiences."