GolinHarris Named Large PR Agency of the Year...Twice!

PR Awards 2007 Sabre Awards
Homes Report

GolinHarris was named Large PR Agency of the Year 2007 at the eighth annual PRWeek Awards ceremony held in New York on Thursday, March 8. Days later, GolinHarris was also named Large PR Agency of the Year by The Holmes Group SABRE Awards, a truly unprecedented double-victory for the agency.

In one of the industry's most competitive award categories, agencies are judged on their financial and client growth, client retention, and PR creativity and innovation.

Upon winning the PRWeek award, "Judges were unanimous that all around, [GolinHarris] was a highly impressive firm that had a year of which it could really be proud." Judges also praised GolinHarris' strategy of looking forward as it celebrated its 50-year anniversary in 2006. GolinHarris' publication, The Next Fifty Years, highlights a number of future-focused initiatives developed by the agency. In addition, the judges recognized GolinHarris' dedication to client service and its reputation as one of the best agencies to work for.

The Holmes Report had this to say about the agency: "GolinHarris has emerged as the leader over the past couple of years, distinguished by its new business successes and its thought leadership, proving that a firm does not need to be the biggest in order to set the agenda...Celebrating its 50th anniversary in 2006, it would have been easy for a firm with Golin’s rich heritage to spend some time looking back. Instead, it focused squarely on the future, producing a robust piece of research highlighting some of the key trends driving the growth of the public relations business, from globalization to multiculturalism to digitization to social responsibility.

President and CEO Fred Cook stated, "It is very gratifying when our peers recognize the progress we have made over the past few years. This is a very important distinction for our company because it recognizes our team's excellent work and dedication and reaffirms that GolinHarris is truly a leader in the PR industry."

These extraordinary honors are the latest additions to GolinHarris' growing list of industry accolades, including its recent selection as PRWeek Magazine's Editors' Choice.




Tetra Pak Chooses Global Corporate PR Agency

Tetra Pak, a world leader in food processing and packaging solutions, has appointed GolinHarris as its global corporate public relations agency following a competitive pitch. GolinHarris will support Tetra Pak Corporate PR in the development and coordination of global campaigns. Campaign platforms for Tetra Pak will include building on its industry leadership, highlighting new product initiatives and technology innovations leading to superior food and beverage packaging solutions. It will feature the business benefits of its many environmental and corporate social responsibly initiatives such as helping to build sustainable dairy industries in developing markets.

"With their expertise in corporate and B2B public relations, the GolinHarris team proved that they had the right qualities to support Tetra Pak's business objectives and to continue to elevate our reputation globally. In the pitch GolinHarris demonstrated that they understood our business and core Tetra Pak values; and would deliver the level of creativity and commitment we were looking for," said Linda Bernier, corporate PR director for Tetra Pak.

"Tetra Pak is at the forefront of innovation within the packaging industry, with a strong brand, global presence and exciting plans for the future. We look forward to helping them tell their story," said Jonathan Hughes, joint managing director of GolinHarris in the UK.



Therative Selects GolinHarris to Lead Integrated Marketing Campaign





Therative Inc. announced it has retained GolinHarris as its public relations agency, with the account to be led from the firm's San Francisco office. GH is charged with developing brand-building strategies, new product introductions, media relations, word-of-mouth marketing and general communications for Therative's acne treatment and skincare maintenance line.

Recently, GH collaboratively worked with Therative's marketing team to support the launch of ThermaClear, Therative's new FDA-cleared acne treatment device.

"We were looking for an agency with a proven track record in developing major consumer brands," stated Peter Scocimara, CEO of Therative. "GolinHarris met those key requirements, but also impressed us with their creativity and their web relations savvy that will help build awareness for the ThermaClear brand."


Americans Send the Message: "Get Down to Business on Corporate Citizenship"

GolinHarris recently announced the results of its fourth national survey, Corporate Citizenship Gets Down to Business: Doing Well by Doing Good 2006. The survey finds Americans are sending a clear message to Corporate America: Do more, be authentic and the business rewards will follow.

Conducted by Change, GolinHarris' corporate citizenship and social responsibility practice, the study reveals that respondents recognize progress is being made as a growing number of companies embrace corporate citizenship as a business asset. However, business still has a long way to go to meet Americans' rising expectations for good corporate citizenship.

An overwhelming two-thirds of Americans interviewed said:
"‘Doing well by doing good' is a savvy business strategy. Good corporate citizenship should be approached as an investment, asset and competitive advantage for business that contributes to the company's success." (67%)
"Business should invest significantly more money, time, attention and resources in corporate citizenship than it does today." (68%)
"Corporate citizenship should be considered an essential, high priority compared to other priorities companies face and manage in running a profitable, competitive and successful business." (68%)

Importantly, the survey shows that effective, well-rounded communications is an essential ingredient of effective corporate citizenship. In addition, Americans want to experience and make a contribution to corporate citizenship directly through their own participation, share in corporate citizenship from the people they trust and who are most personally touched by the issue, and learn about corporate citizenship from a wide variety of sources across traditional and emerging media.


Al Golin Scholarship Program Established at Roosevelt University


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In celebration of its 50th anniversary, GolinHarris announced that it is making a US$50,000 contribution to Roosevelt University in the name of its founder, Al Golin, a 1950 Roosevelt graduate and a trustee of the university. The gift will be used to support undergraduate and graduate students who will be known as Al Golin Scholars in Communication.

The announcement of the scholarship program was a surprise to Golin.

"I couldn't be more pleased that GolinHarris chose to honor me in this way," said Golin. "I hope that we'll have some of these young people enter the GolinHarris workforce after their graduation."

A 50-year veteran of the public relations industry, Golin is a member of the Board of Trustees of Roosevelt University and the Goodman Theatre of Chicago, a founding board member of Ronald McDonald House Charities, and public relations advisor to the National Multiple Sclerosis Society. He is also a member of the Arthur W. Page Society, the Public Relations Seminar and the Public Relations Society of America.

Golin was named one of the 100 most influential public relations people of the 20th century by the industry trade magazine PRWeek. His book, "Trust or Consequences," published by Amacom Books, is currently in distribution.