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| For the
love of PR, Diane Wu launches two new books. |
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She is a fitness fanatic and a collector of gourmet
food books. She is the dual managing director of three offices across
two brands in two different countries and she’s passionate about
her work. She’s a woman on a mission. Since 2000, she’s
written at least one book every year and most recently launched two
books that look set to achieve the same, if not greater success, as
the others.
The two books, Essentials of Media Relations
and A way to (become an) Excellent PR Professional have been
written to provide counsel to PR consultants who have either just
started in the industry of who have been in the industry a while and
need a little guidance to get back on track. All of her staff have
received a copy of the books because Wu’s busy schedule means
she can’t be everywhere all the time. “I can teach them
on and off, but if I’m not there, the books can tell them what
I’d want to say!”
Originally written for the Taiwan market in Mandarin and launched
in 2000, Wu has recently re-written the content so it is localised
for the Greater China market and has also translated it to Simplified
Chinese. When asked whether it would be translated to English, Diane
replies “Oh maybe - we’ll just see how successful these
two are…”
Diane’s books cover all aspects of public
relations from an introduction to working in a PR firm, to how to
organise an event, to advice on media liaising, melded with tips and
case studies about effective public relations. Her previous books
including PR Republic and Dare to Dream
also focus on the PR industry and the various experiences she’s
had throughout her career.
As it stands, many of the PR related text books available on the market
tend to be dry and academically focused. Diane’s books are therefore
used frequently not just by her employees but by other PR firms and
learning institutions because they discuss real life situations making
it easier for the reader to relate.
Due to this exposure, she is presented with many opportunities to
speak about her recommendations and work in the field. For the past
nine years she has been a frequent speaker at the top universities
and industry associations within Taiwan and now Shanghai. Diane welcomes
this activity, as she feels that this is the best way to secure the
best talent for her firm. One example of this is long time GolinHarris
employee Victor Chang, a past student of Cheng Chi University in Taiwan.
Victor, one of the top PR graduates in his year, heard Diane speak
at one of his lectures and consequently approached the firm for employment
upon completion of his degree. Last year he was honoured as the Young
Consultant of the Year in the Asia Pacific PR Awards proving that
Diane’s method for attracting the top talent works. “It
takes up a lot of my time, but it is worth it in the end because it
means I get the best of the best”, says Diane.
And the next project for this ambitious individual? Diane intends
to find out why many CEOs of large local corporations in China aren’t
confident that a PR agency, such as GolinHarris, is capable of undertaking
their public relations programs. Diane will survey 99 of the top CEO’s
in China to discover why this is and in turn prove the competence
of her agency.
Best of luck Diane! |
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