Winter 2004
Welcome to the inaugural edition of breakthrough, the newsletter for GolinHarris in Asia Pacific. You will find a wealth of interesting articles and information about the people and clients of GolinHarris throughout the region, including showcases of some of the impactful, creative and award-winning campaigns undertaken for clients recently.

The new-look newsletter coincides with the rollout of the exciting new GolinHarris brand identity. Indeed, the newsletter’s title, breakthrough, originates from the new identity – as it is one of the six attributes that define the new GH. Just as we want to break new ground in our client work, we are breaking new ground in our internal communications!

The content and design of breakthrough has been developed by a select team drawn from offices around Asia Pacific and I would like to thank everyone involved for their efforts. We hope you like it and encourage your feedback – please drop an email to our editor, Katrina Foxe, kfoxe@golinharris.com

Happy reading!

Andrew Pirie
Regional Managing Director Asia Pacific


 Greater China benefits from recent promotions
New Branding Launch Showcase
Building Spirits While Building a Home
GolinHarris in Asia Shine at Industry Awards 
GolinHarris Appointed PR Agency for Economist 
   


A short interview with Diane Wu discussing her new books…
 


Are US Companies doing enough on the CSR Front? 
NEW GH OFFICES OPEN: China, Dubai and Paris 
Jack Morton Worldwide And GH Join Olympic Forces 


Indonesian Politics and Economy: Indonesia Policymaking Discourse
by Sahala Sianpar

 

Lean NZ Beef Takes Taiwan by Storm 
Yahoo!-What Are Taiwan Eating Online? 
GH Creates a 'Day' to deliver online love message 
Sony Ericsson’s Regional Product Launch 
The AirAsia IPO: 'Now Everyone Can Buy'  
International HIV/AIDS Conference in Bangkok
Hong Kong - Alex Fong Shoots Music Video 
Winning the ESF Account in Hong Kong 
Hong Kong Wins Amazon.Com through Joyo Acquisition 
Hong Kong Supports DHL Central Asia Hub Opening 
Awakening Natural Beauty into a Beauty International 
Success with the Elizabeth Arden Launch in China 
Conrad Hotel Tokyo launch by GH and McCann-Erickson