| Are US
Companies doing enough on the CSR Front? |
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The recently completed corporate citizenship survey of 2,770 Americans,
Doing Well by Doing Good: The Trajectory of Corporate Citizenship
in American Business, asked consumers if they felt US companies are
doing enough with regard to corporate citizenship. The annual study
by GolinHarris shows almost half of Americans believe business is
heading in the wrong direction when it comes to corporate citizenship.
More than two-thirds of consumers say corporate citizenship is "important
to their trust in business," which represents a unique opportunity
for companies that have embraced corporate citizenship to build trust.
The survey also ranks 75 blue chip companies and brands on their corporate
citizenship performance against a series of 12 indicators, deemed
by consumers to be the most important determinants of good corporate
citizenship. The top five performers ranked as: 1) McDonald’s;
2) Ben & Jerry’s; 3) Johnson & Johnson; 4) Target; and
5) United States Parcel Service.
Aligning with the issues that matter most to their customers is a
critical consideration for companies and brands as they develop and
maintain corporate citizenship programs. The following issues ranked
at the top of our survey: 1) Environment, Pollution; 2) Education;
3) Energy Conservation; 4) Human Rights (e.g. - race, gender, lifestyle);
and 5) Consumer Rights.
Copies of the Executive Summary of Doing Well by Doing Good: The Trajectory
of Corporate Citizenship in American Business is available for download
on www.golinharris.com or in hard copy or via email by contacting
Rob Anderson in the DC office.
| NEW GH
OFFICES OPEN: China, Dubai and Paris |
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China
In late-September, GolinHarris opened offices in the key Chinese cities
of Beijing, Shanghai and Guangzhou, bringing the total to five offices
in Greater China, including already established offices in Hong Kong
(SAR) and Taiwan. Fred Cook has indicated that the Greater China offices
would foster collaboration with other Interpublic Group companies
within the region.
Diane Wu, managing director of GH in Taiwan, takes on the additional
responsibility of leading the firm’s growth drive in central
and northern China, especially Shanghai. Darren Burns is promoted
to vice president in Taiwan responsible for day-to-day operations,
while Sarah Chin transfers from Taiwan to head the Shanghai team as
account director. Associate Director Amanda Goh will head up day-to-day
operations in Guangzhou, reporting to Hew.
Dubai
The PR industry has seen tremendous growth within the Arab world over
the past decade. GolinHarris will be joining the scene with its launching
of an office in Dubai, the business hub of the Middle East. Gregory
Tikhanoff, Regional Managing Director of GolinHarris in the Middle
East, is leading the firm’s growth drive to create an operation
that represents "the perfect mix between international expertise
and in-depth knowledge of the local market."
Paris
In mid-September, GolinHarris officially announced the opening of
its office in Paris, France. Led by Sophie Ravier, the new operation
will service U.S. and European-based clients operating in the French
market. The anchor account of the Paris office will be the U.S.-based
Florida Department of Citrus (FDOC). GH now leads the development
and implementation of FDOC’s global export programs in the United
Kingdom, Canada, Japan and France. As director of the Paris office,
Ravier will lead GolinHarris’ growth and client service initiatives
for France. Before joining GolinHarris, Ravier was instrumental in
the development of communication strategies for major international
brands such as Perrier, Teisseire and Vittel.
Her expertise includes brand positioning, strategic media relations,
sponsorship and events, and partnership development.
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Diane Wu
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Darren Burns
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Amanda Goh
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Sarah Chin
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| Jack Morton
Worldwide And GolinHarris Join Olympic Forces |
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In 2004, GolinHarris partnered with sister IPG agency Jack Morton
Worldwide, which was chosen to produce the Opening and Closing Ceremonies
of the 2004 Olympics, in order to conduct Jack Morton’s global
public relations outreach, and crisis support, if needed.
Jack Morton presented GolinHarris with an important challenge: to
promote the company as the producers of the Ceremonies and corporate
experiential branding events, while maintaining complete secrecy
about ceremony content—the specifics behind how Athens would
position itself as a "brand." Despite the challenges involved,
GolinHarris exceeded expectations on all measures.
Working closely with GolinHarris in the UK, which initiated the
global effort, GH’s New York team secured coverage in key national
and business media including CNBC, MSNBC, CNNfn, Bloomberg News,
and The Wall Street Journal. Interviews with key executives were
broadcast throughout the weekend of the Opening Ceremonies, including
feature interviews with Josh McCall, the CEO of Jack Morton, and
Lois Jacobs, President of International Operations, on CNBC’s
"Squawk Box," "Power Lunch," and "Closing
Bell," and on the NBC "Saturday Today" show.
For the most important and visible event Jack Morton has ever produced,
the client remarked that GolinHarris generated the most—as
well as most favorable—media attention they have ever received.
This collaboration led to Jack Morton retaining GolinHarris for
ongoing public relations services, including continuing outreach.
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GolinHarris partnered with Jack Morton,
creators of the Opening and Closing Ceremonies of the 2004
Athens Olympics, to conduct global public relations outreach,
and crisis support, if needed.
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