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| Beijing appoints Sun as account manager |
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Sun Ying, account manager, Beijing |
The Beijing Office of GolinHarris recently appointed Sun Ying as account manager. She brings seven years of consulting and market research experience.
Sun previously worked at IPG sister agency FutureBrand as a senior consultant, where she was responsible for managing strategic consulting projects to address the needs of Greater China clients in brand assessment, strategy and management. Sun will help GH build its strategic consulting and branding offering in Greater China. She has an MS in Information Science from Claremont Graduate University in California, as well as a BA degree in Business Administration from Renmin University of China.
"Ying not only has a great ability to analyze projects on a very complex level, but she also possesses the unique skills of bringing projects to life and understanding clients' needs,” said Warren Wang, vice president and general manager of the Beijing office. "Being at GolinHarris will allow her to develop her unique skills even further.”
| Molly Xu's cross-Straits exchange |
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Molly Xu, a consultant at the Shanghai office of GolinHarris, recently participated in the Asia Pacific Exchange Program, working in Taipei for two weeks. This marks the first time a team member from GH's mainland China offices has gone to work in Taiwan.
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| Xu wishes her colleagues in Shanghai a happy new year from Taipei |
"This is one of the most unforgettable experiences of my life. Due to the current political situation in the Taiwan Straits, it took me almost four months to get a visa. Perhaps that is what is meant by the old Chinese saying, ‘A good gain takes long pain.'
"It was colder in Taipei than what I imagined. But folks in the Taipei office were very warm and nice to me. Since I was the first mainland Chinese staff to visit Taiwan, folks there were as curious about me as I was about Taiwan. That helped me gain a deeper understanding than what I knew before from TV and the internet.
"What's special about Taiwan is that it is a mini market for China. Many consumer brands test their strategies in Taiwan before launching in China. The Taipei office of GolinHarris has probably the most established consumer practice in this region. So I was lucky to have the opportunity to learn from the experts in Taipei. Their successful case studies taught me a lot about how to reach consumers.”
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| Two GHers participate in Next Generation Hothouse |
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This year's Hothouse alumni in Malaysia |
Two GHers, Brad Burgess from Beijing and Fanny Kwong from Hong Kong, recently participated in the Next Generation Hothouse. The Hothouse is a new initiative designed to foster creativity and collaboration among IPG's Constituency Management Group (CMG) of marketing companies.
Held at a tropical resort in Malaysia, the event brought together 19 rising stars from across Asia Pacific offices. The participants, all 30-years-old or under, were nominated for having demonstrated next-generation thinking.
Breakthrough interviewed Burgess and Kwong about their experience.
What was the best part of the Hothouse for you?
Burgess: This is a tough question because there were so many things including getting together a group of people who are all passionate about their work and discussing new ideas and approaches as well as being listened to by senior management. It was a good "bottom up” approach to sharing ideas and hearing from such a bright group of people. I loved it. Simply loved it.
Kwong: I think the best part of the Hothouse was that it provided a platform for consultants from different agencies to exchange their thoughts and ideas on how to maximize the synergy and creativity among agencies and maintain our competitiveness in this dynamic market. It was also a good opportunity for us to learn more about other CMG agencies' strengths. This knowledge allows us to explore potential collaborative opportunities and to leverage each others'strengths.
How has the Hothouse inspired or changed your idea about PR?
Burgess: It has confirmed for me that new ideas and thinking are the core value of our business and that sharing can be done and is a good thing.
Kwong: Although the fundamental elements of PR are still the same across the Asia Pacific region, the approach and strategy for tackling issues may vary. Furthermore, during this global economic downtown, every PR agency must ask how we can maximize our clients' exposure and competitiveness with limited resources.
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